The Business Model Innovation Lab

The BMI Lab is a spin-off of the University of St.Gallen. We are the creator of the St.Gallen Business Model Navigator methodology – the result of a three-year research study and the analysis of more than 250 business model innovations.


Start Business Model Innovation

In our workshops, you learn how to apply the Business Model Navigator to revolutionize your business model.


Implement Innovation Projects

We put our experience to work for you, helping you successfully to develop, test, and implement business model innovations.


Build Innovation Culture

We train your people in innovation and entrepreneurship in order to change the mind-set and culture of your organization.


The Business Model Navigator

More than 50,000 copies sold and translated into 11 languages. This book provides a proven systematic approach to business model innovation. Read it and become a better business model innovator.


BMI Pattern Cards

Analyzing a century of innovative companies, we identified 55 successful patterns that explain more 90 percent of their business models. Use them to unlock innovation at your company.

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Business Model Innovation Today


The Business Model Navigator Working Paper

For a sneak peek of the content of the Business Model Navigator, check out the working paper, containing information on the methodology used, a quick summary of the 55 patterns and a list of companies that have used each pattern to successfully innovate their business model.

The BMI Map

The Tube Map provides a visual overview about all 55 business model patterns and 250 companies that used a re-combination of patterns to innovate and disrupt their industries. Download the BMI Map and follow back to the roots of the most successful patterns.

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