Privacy Policy

This  Privacy Policy  sets out how we, BMI Lab GMbH, obtain, store and use your personal information when you use or interact with our  website ( , or where we otherwise obtain or collect your personal information. This Privacy Policy is effective from 25th May, 2018.
Please  read this  Privacy Policy carefully.  We recommend that you print  off a copy of this Privacy Policy and any future versions in force from time to time for your records.

Data controller


How we collect or obtain your information.

Through several download forms in our website, or by registering to our workshops, either by phone, email, or online form. We also gather information about your online behaviour through cookies, installed in your browser with your consent.

Personal  information  we collect

We collect  the following information: name, country, address, phone, company, position, title, IP address, and info about your browsing activity in our website.

Information will be collected either through our email tool Active Campaign, and Google Analytics (for browsing analytics purposes).

Use  of your  personal information.

We use your personal information for  administrative and business purposes  particularly to contact you, and process orders you place on our website, to improve  our business and website, for advertising and for analytical purposes, in connection with our legal rights  and obligations and for certain additional purposes only with your explicit consent.

Disclosure  of your personal  information to third  parties.

We will not disclose your personal information to third parties, but where  required by law or to enforce our legal rights. We do not sell personal information to third parties.

How long we retain your personal information

We will retain your personal information for no longer than necessary, taking into account any legal obligations we have (to maintain records for tax purposes) and  any other legal basis we have for using your personal information:

  1. Your consent

  2. Performance of a contract with you.

  3. Our legitimate interests as a business (including sending to you information about innovation tools, workshops and blog post).

Browsing activity Information collected through Google Analytics will be erased after 50 months.

The information collected through Active Campaign will be erased when it is no longer needed, or by request of the user.

How   we secure   your personal   information.

We secure your personal information by using  appropriate technical and organisational measures  such as:

  1. Store you personal information in secure servers, owned by our data processors, Active Campaign. We also store your information in our own servers, hosted both in Google Drive and Dropbox.

  2. We only grant access to your personal information to our staff, and only when it is necessary to accomplish their functions. We remove that access when it is not longer needed.

  3. We run data management audits periodically, erasing all the outdated or not longer needed personal data.

  4. We use cookies in our website, including analytical and targeting cookies. We always ask for your permission to install the cookies in your browser, and only when the cookie allows to track and store personal data. For more info check our Cookie Policy page.

  5. We won’t transfer your personal information outside the European Economic Area.

Your rights in relation to your personal information

  • To access your personal information and to be informed about its use.

  • To correct your personal information.

  • To have your personal information deleted.

  • To restrict the use of your personal information.

  • To object to the use of your personal information.

  • To complain to a supervisory authority.

  • To withdraw your consent to the use of your personal information

Our details.

The data controller in respect of our website is BMI Lab GMbH of Varnbüelstrasse 13 9000 St.Gallen, Switzerland. You  can contact the data controller by writing to