Value-based pricing: How a leading global provider of agricultural science and technology started working directly with core customers
– sharing the risks and reaping the rewards
The client
Industry: Agricultural technology
Company size: 28k+ employees
Challenge: Traditional market structure and long value chains hindered collaboration efforts and direct customer access.
The solution
Service: Launchpad
Duration: 12 months+
Results: Validated business model that opened ways for creating and capturing new values with core customers.