From idea to market
Build new business using innovative business models
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The Launchpad at a glance
Goal:
Seize new business opportunities leveraging your
core skills
Duration:
6-9 months, depending
on your timeline
and goals
Team:
Diverse group of
your employees
guided by
our experts
Result:
Validated business model -
ready to go
to market
The 3-step guide to building new business
Step 1: Initiate & Ideate
Identify the right opportunity areas and ideas for new business.
Key outcomes:
Overview of the business ecosystem
Understanding of the key customer problems and needs along the value chain
Main opportunity areas
2-3 selected high-potential business ideas
Step 2: Integrate
Develop a business model concept and identify key assumptions.
Key outcomes:
Elaborated business model concept
Internal validation of strategic fit
External validation with customers of problem/solution fit
Key assumptions of the business model
Testing roadmap for successful validation
Step 3: Implement
Systematically de-risk the business and bring it to the market
Key outcomes:
Step-by-step validation using established testing formats
Elaborated business case
Developed products and services for market introduction
Identified scale-up measures
Identified relevant KPIs
Launchpad in Action
From stagecoaches to mobility-as-a-service
The story of how Switzerland’s largest public transportation company had a revolutionary idea - and found a low-risk, low-cost way of testing it quickly.
Get in touch
Schedule a free consultation call with our Launchpad expert to explore how you can create new business for your organization.
Book a 15 min call at your convenience
Receive a personalized quick assessment
Get to know us - no strings attached
De-risk innovation
High speed to market
Fully guided testing
Network of experts
Go-/no-go advice