Business Model Innovation in Urban Mobility

Changing customer needs in urban areas call for new forms of mobility

Why innovation in urban mobility?

Urban Mobility is an industry with a long history, but it is also one of the most dynamic industries in recent years. We saw many new companies pop up, some with very new business models, some without. Some here to stay, some that already left again.

With our research, we aim to analyze the different factors bound to Business Model Innovation within the mobility industry and to estimate different areas for urban mobility business models in the near future.

Evolution of business models in the urban mobility market

Most business models within the urban mobility market evolved in the current, integrated mobility era - through only two innovation drivers (learn more about the five newly emerged business models in the report).

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Future business models based on four hypotheses

There is no “best” asset structure, but operators need to be aware of the respective strengths and weaknesses
The price to win is the best leveraging power to bargain with public authorities for mobility budgets
Perforce improvisation uncovers innovation potential
Systemic change is a chance to increase efficiency
Current and future mobility options will be delivered to the consumer through a single touchpoint

How we can support you

Launchpad

From idea to market in a systematic way

An integrated program for building new business for your company - from ideating innovative ideas to validating them on the market.

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Advisory

A clear answer to a specific business challenge

A range of programs addressing clearly scoped challenges - from scaling the existing business to assessing the potential of new business opportunities.

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