business strategy

Understanding business models through BMI patterns

How can we understand business models? At BMI Lab we propose an approach based on four elements: Who?, What?, How? and Why? This framework helps to define any business model, prior to a Business Model Innovation process. If you want a real experience of this methodology, register for our workshops on our webpage.

Business Model Innovation is not a one-way road, but a crossroad.

Innovation is not about following a straight road, but about choosing the right direction in a crossroad with many choices. The pharma industry is a good example of that, with many different approaches trying to disrupt the current industry logic - Register to our Business Model innovation workshops to learn more.